This textbook, "Beschaffung Produktion Marketing," is a comprehensive guide to the principles and practices of procurement, production, and marketing. Authors Peter Kürble, Marc Helmold, Olaf H. Bode, and Ulrich Scholz explore key concepts and modern approaches in these essential business functions, providing valuable insights for students and professionals in the field. It is a highly regarded resource for learning about the intricacies of supply chain management and effective marketing strategies.
