Global Marketing 9. udgave

Global Marketing, Warren J. Keegan og Mark C. Green, år 2017, 9. udgave Bogens stand er som ny – ingen noter, understregninger e.l. Hæftet indbinding, 9. udgave. Udgivet i 2017 af Pearson Education Limited. 624 sider, illustreret i farver. Beskrivelse af bogen: Familiarizes Students with Global Marketing and the Global Business Environment. Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Bogen kan sendes med Bring / Instabox for kr. 41,-