Diverse marketing/PR Blandet

Diverse marketing/PR, Blandet, emne: markedsføring Arnould, Price, Zinkhan: Consumers (2nd ed). John Fiske: Inteoduction to Communication Studies (3rd ed). Alison Theaker: The Public Relations Handbook (2001) Heding, Knudtzen, Bjerre: Brand Management (2009). Henrik Merkelsen: Håndbog i Strategisk Public Relations (1. Udgave). Eyal: Hooked - How to built habit-forming products (2014). Aaker: Brand Leadership (2000). Weinschenk: How to get people for do stuff (2013). Aaker: Building Strong Brands (2002) Diverse markeringer og/eller noter i enkelte af bøgerne. Sælges samlet. Giv gerne et bud. Send sms eller skriv på DBA.