Survey research and analysis Jan

This second edition of "Survey Research and Analysis" is compiled by Jan Møller Jensen of the Department of Marketing and Management at the University of Southern Denmark. This text is designed for the following courses: "Metode og Undersøgelsesdesign I", "Certificat- og Masterprojekt", and "Innovationsprojekt". It examines the techniques and processes involved in conducting surveys for research purposes in fields such as business and management, covering everything from choosing appropriate methods to analyzing results. This book is an essential resource for students and professionals alike who are looking to develop their skills in survey research.