Kursusbog

This book, KUND-RESAN, by Margareta Boström with Stefan Friberg, is your guide to sustainable customer relationships. It offers practical advice and insights for businesses looking to build lasting connections with their customers. The book explores the customer journey and provides a framework for building positive relationships that drive growth. It covers a range of topics including customer segmentation, customer engagement, communication strategies, and customer service excellence. Learn how to build trust and loyalty, enhance customer satisfaction, and ultimately, achieve lasting success.