Organisationers Købsadfærd i Grundtræk 6th Edition

This textbook, 'Organisationers Købsadfærd i Grundtræk' (Organisations Purchasing Behaviour in Outline), explores the fundamentals of how organisations make purchasing decisions. The 6th edition provides insights into the complexities of organisational buying behaviour, offering a comprehensive analysis of factors influencing decision-making processes. Ideal for students and professionals in marketing, business administration, and related fields, this book covers topics such as: * The buying process* Buyer behaviour and motivation* Influences on purchasing decisions* Supplier relationships* E-procurement and digital marketing The authors, Orla Nielsen, Ricky Wilke, and Mogens Bjerre, are renowned experts in the field of marketing and provide clear and concise explanations. This book offers valuable tools and frameworks for understanding the intricacies of organisational purchasing, enabling readers to develop effective strategies in their respective areas of expertise.