Heidi Hansen Branding Theory Models Analysis 2nd Edition

This book explores the world of branding, covering theory, models, and analysis. The author, Heidi Hansen, provides a comprehensive guide for understanding and applying branding principles in the modern business landscape. Ideal for students and professionals alike, this second edition offers updated insights and practical examples. Discover the key elements of branding, develop effective brand strategies, and learn how to create compelling brand experiences. Learn about brand identity, brand positioning, brand communication, and more. This is a must-have resource for anyone seeking to advance their knowledge of branding and its impact on business success.