Principles of Marketing 5th European Edition

Principles of Marketing, 5th European Edition, is an essential textbook for students and professionals seeking a comprehensive understanding of modern marketing principles. Written by renowned authors Philip Kotler, Gary Armstrong, Veronica Wong, and John Saunders, this edition provides up-to-date insights into the dynamic world of marketing. Explore key concepts, strategies, and frameworks across a range of marketing disciplines. This edition is a must-have for anyone looking to stay ahead in the rapidly evolving business landscape. This edition includes an access code for online learning resources. Once opened, this pack cannot be returned for a refund.