Marketing Management - Fred Selnes & Even J. Lansen

Marketing Management is a fundamental book on marketing and its principles. The book covers everything from the basic principles of marketing to more advanced topics such as marketing strategies and analysis, customer strategies and digital marketing. This book is perfect for those who need to get a handle on the fundamental topics of marketing or for more experienced marketers who want to delve into the more detailed areas of marketing. The book is written by Fred Selnes and Even J. Lansen, both of whom have extensive experience in marketing and are the authors of a number of popular books on the subject. The book is in a nearly unused condition and can therefore be sold cheaper than the list price.